Limited to 50 founding agencies

Newt runs your agency so you don't have to.

Your agency, fully understood. Automated. Every day.

"The Northwind situation — Newt flagged it two weeks before I would have noticed. We saved a £74K annual retainer."

Sarah M., MD — 60-person brand agency

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Founding price locked for life. Limited spots remaining.

✓ Connects to your Xero in three minutes. No migration, no setup fees.

app.newt.so/briefing
Live
Daily Briefing
Thursday, 1 May 2025 · 06:47
⚠ Risk
Northwind's health score dropped 16 points. Sarah Kim hasn't responded in 12 days — renewal at risk. A call from you today would change the outcome.
● Watch
Project Apex is 23% over budget with two weeks remaining. Scope creep from three undocumented change requests.
✓ Win
True cash position is £182K — up £24K after separating Meridian's media spend. Payroll covered through Q3.
Ask Newt
"What's going on with Meridian?"
Meridian is your healthiest client — 94/100. Their Q2 retainer renewed last week. True margin on them is 38%.

Most agency owners only see problems once they're already expensive.

You didn't start an agency to run it on instinct and spreadsheets.

01

Your business lives in too many places

Xero has the numbers. Slack has the conversations. Your head holds everything else. Nothing connects — and you're the only one who sees the full picture.

The average agency loses £40K/year in missed scope changes.

02

You only see problems once they're expensive

A client going quiet, a project drifting over scope, a team member heading toward burnout. These things have signals. You just don't have anything watching for them.

By the time a client goes quiet, you're already two weeks behind.

03

You're making big decisions without a sounding board

Should you hire? Take that new client? Drop the unprofitable one? You're answering questions every week that deserve a real conversation, not a gut feel.

Most founders make their biggest financial decisions alone.

04

Generic tools don't understand how agencies work

Float, Productive, Scoro — none of them know what utilisation means. They don't understand pass-through media spend. They've never heard of scope creep.

Agency owners spend 6+ hours/week managing tools that don't talk to each other.

Your agency. Fully understood. Every day.

Daily Intelligence

Start every day knowing exactly what needs you.

Every morning Newt reads your entire business and surfaces the three things that matter. Risks identified. Wins acknowledged. Your day, already organised before your first meeting.

Daily BriefingToday
Risk
Northwind renewal in jeopardy — no response in 12 days
Watch
Project Apex 23% over budget — scope creep flagged
Win
Cash up £24K after media separation — payroll clear through Q3
Client Intelligence

Catch the client going quiet before they go.

Full health scoring, communication tracking, and AI-written situation memos. Newt tells you which clients to save, which to grow, and which to fire — before you find out the hard way.

Client Health5 clients
Meridian Digital
94
Blue Anchor Co
78
Northwind Group
42
Orbit Media
85
Finance Automation

Your true cash position, without the spreadsheet.

True cash after separating client media spend. AR automation, 90-day forecast, client P&L, and one-click board packs. Your finance team, automated.

Financial PositionLive
Cash balance£249,400
Client media (separated)−£67,200
True cash position£182,200
AR outstanding£84,600
90-day forecast£211K
Team & Delivery

See who's drowning before they tell you.

Utilisation, margin per person, capacity forecast, and burnout risk — all in one view. Know who to protect, who to reallocate, and whether you can afford to hire.

Team UtilisationMay
Sophie T.
97%
James W.
74%
Priya K.
68%
Marcus A.
88%
Sophie T. at 97% for 6 weeks — reallocation recommended
Growth & Cost

Find the upsell sitting inside a client you already have.

Newt surfaces upsell opportunities from existing clients, tracks cost leakage, and flags where you're undercharging. The revenue is already there — you just need to see it.

Growth Opportunities3 active
Meridian Digital
Brand refresh expansion
£18K
Orbit Media
Q3 retainer uplift opportunity
£6K/mo
Blue Anchor Co
Social add-on — signals strong
£4.5K

Ask anything. Newt knows the answer.

"Not a chatbot. Not a search bar. A conversation grounded in everything happening inside your agency — clients, team, money, pipeline."

What's going on with Meridian?
Newt
Meridian is your healthiest client right now — 94/100 score. Their Q2 retainer renewed last week and they've just approved an additional £18K for the brand refresh. Their media spend this month is £67K, which I've separated out. Your true margin on them is 38%.
Should I take on the Hudson account?
Newt
Based on your current capacity (74% avg, Sophie at risk), you have room — but only if Sophie is reallocated first. Hudson's estimated value is £6K/mo; at your current margins that's £2.1K net. Worth it, but time the start after Apex closes in three weeks.

10 agents working for your agency around the clock.

Newt doesn't just tell you what's wrong — it fixes it.

Client
Churn Watcher
Monitors every client for early warning signs of disengagement — response lag, delivery friction, invoice delays.
Saved agencies an average of £68K in at-risk retainers.
Client
Renewal Tracker
Flags upcoming renewals 60 days out and surfaces relationship context so you're never caught without a position.
Agencies using this recover 2× more renewals than those relying on memory.
Delivery
Scope Guard
Flags undocumented work before it becomes a write-off. Tracks time against agreed scope in real time.
Recovers an average of £12K per project in previously unbilled work.
Finance
Cash Caller
Chases overdue invoices automatically — personalised, timed, without the awkward email from you.
Reduces average debtor days from 48 to 22.
Team
Capacity Planner
Balances workload across the team before someone burns out. Surfaces reallocation options before you need to ask.
Reduces unplanned absences by flagging burnout risk 3–4 weeks early.
Finance
Media Separator
Automatically strips client pass-through spend from your cash position so you always see your true number.
Eliminates the most common cause of cash position misreading at agencies.
Growth
Upsell Spotter
Finds revenue sitting inside existing clients — underpriced retainers, project extensions, adjacent needs.
Surfaces an average of £28K in upsell opportunities per quarter.
Growth
Margin Guard
Identifies where you're undercharging relative to effort — by client, project type, and team member.
Agencies improve blended margin by 6–9 points within the first 90 days.
Growth
Cost Lens
Tracks cost creep across tools, subscriptions, and freelance spend — and flags anything that's grown without a decision.
Average saving of £8K/year in unnoticed cost drift.
Growth
Trend Brief
Monitors emerging trends in every client's industry and delivers ready-to-use briefs before your next meeting.
Agencies report stronger client relationships and faster brief turnaround.

Your agency is losing money in ways you haven't spotted yet. Newt finds them.

Founding price locked for life. Limited spots.

Demo account →

No credit card · Connects to Xero in 3 minutes

Newt doesn't show you data.
It tells you what it means.

Here's what Newt writes about an at-risk client — automatically, every morning:

NW
Northwind Group
Annual retainer · £8,000/mo · 3-year client
42
Health score
↓ −16 this month
AI Intelligence Memo

"Northwind's health score has dropped 16 points in 30 days — driven by communication silence and a delayed deliverable. They've historically renewed every year, but the current pattern is different: Sarah Kim hasn't responded to the last two emails, and there's an outstanding invoice. This combination — renewal pressure, delivery friction, and communication silence — is the exact profile that precedes churn. A direct call from you, not an email from Sarah Chen, is the right move."

Generated automatically · Updated daily

Up and running in three minutes.

1

Connect Xero

Newt reads your transactions, builds your client list, and calculates your true cash position. One OAuth click.

2

Connect one more tool

Gmail, Slack, or Outlook. Newt tracks client communication patterns and builds health scores. No manual logging.

3

Open Newt every morning

Your briefing is ready. Everything your business generated overnight, read and understood. The rest of the day gets easier.

Join the agency owners who've stopped flying blind.

I used to check my bank balance every morning wondering if we could make payroll. Now I open Newt and I know our true position — to the pound, before 7am.

JO
James O.
Founder · 35-person performance agency

I've tried Float, Productive, Scoro. None of them understood how we actually make money. Newt does — and it told me we were undercharging Orbit by 18%.

TR
Tom R.
Founder · 28-person social agency

Scope Guard alone paid for the first year. We recovered £22K in undocumented work across two projects in the first month.

AL
Anna L.
MD · 45-person integrated agency
340+
agency founders on the early access list

Less than the cost of one day of a fractional CFO.

No per-seat pricing. No usage caps on the things that matter.

Founding price — locked for life
Starter
£999/mo
Up to £2M agency revenue
  • Daily briefing
  • Client health scoring
  • AR automation
  • Cash forecast
  • Monthly close

"Replaces your bookkeeper."

Most popular
Founding price — locked for life
Growth
£2,499/mo
Up to £10M agency revenue
  • Full suite — all Starter features
  • Media spend separation
  • Client P&L
  • Team efficiency workspace
  • Growth workspace
  • Quarterly board pack

"Replaces your bookkeeper and fractional CFO."

Scale
Custom
£10M+ agency revenue
  • Everything in Growth
  • Multi-entity support
  • Dedicated AI CFO layer
  • Human CFO review on-demand

"Talk to us."

Xero Connects to your Xero in 3 minutes — no migration, no setup fees.

Stop running your agency
on instinct alone.

Early access is free. No credit card. Set up in three minutes.

Demo account →

Founding price locked for life · Limited to 50 agencies

Built for agencies on Xero · UK-based · Launching 2025